On July 16, at the 7th China Robot Summit and Intelligent Economy Talent Summit in Yuyao, Zhejiang Province, Zhou Guangxing, Vice general manager and general manager of Robotics Division of STEP, delivered a keynote speech entitled "Strategic Thinking of 20,000 domestic robots", sharing the experience and experience of STEP in the growth process of robotics industry. It won warm applause from experts and colleagues at the meeting.
Mr. Zhou believes that after unremitting efforts in the past 10 years, the performance of domestic robots has gradually improved, some products have entered the stage of running and running, the brand has gradually been recognized by the market, and the shipment has grown from zero 10 years ago to more than 30% of the market share today. In the future, with the aging of the population and the lack of labor force, China's robot market will be in the stage of rapid growth for quite a long time, and domestic robots will usher in a period of rapid growth. The Chinese market is large enough to accommodate the common growth of several domestic brands, so in the next 2-3 years, excellent local brands in China will gradually enter the stage of 10,000 units. Experience the happiness and test of growth. At the same time, due to the characteristics of long cycle and large investment in the robot industry, starting from 2018, capital cooling and policy return, the robot industry is accelerating the reshuffle, and the trend of order concentration to the top enterprises is increasingly obvious. Enterprises with technical background and capital strength will have the opportunity to win last in the long-distance race of robots.
Robot manufacturing robot intelligent production line
Zhou stressed that domestic robots should adhere to high standards in the research and development process. As the first domestic industrial robot manufacturer whose shipments exceeded 20,000 units, STEP has gone through the gap from prototype development to mass production. STEP welding robot and palletizing robot are at parallel level with international first-line brands. In the Chinese market, the shipment of SCARA of STEP's Zhongweixing has ranked first among domestic brands for many consecutive years. The achievement of these achievements is due to STEP's adherence to the strategy of "importing against the standard, exceeding the import", long-term and large-scale investment, and comprehensive benchmarking of technology and performance indicators against international first-line brands. In the process of research and development, from parts to the whole machine, adhere to high standards, strict requirements of the test standards; Set up 1:1 real test environment in STEP factory for long-term and comprehensive test to ensure product stability; Conduct long-term trial at the site of Pioneer customers, familiar with customer process, to ensure product stability; In-depth communication with first-line users, according to user characteristics, the development of graphical interface, improve the ease of use. After 10 years of practice, STEP has deeply realized that in the field of robotics, the backward basic disciplines have restricted the development of China's robot industry. STEP advocates the integration of industry and education with well-known universities at home and abroad, and the country has made great progress in mathematics, computer, electrical, mechanical and other basic disciplines, consolidating the disciplinary foundation of the robot industry.
Zhou said that in the face of the market competition in which international brands dominate the market, the decisive opportunity for domestic brands lies in market segments. On the basis of mastering the core robot technologies of market segments such as screw locking and foot welding of power tower, STEP has a deep understanding of the field process requirements, providing users with efficient solutions and creating value for users. Through the accumulation of market segments one by one, every little bit makes a little bit, every bit of sand makes a tower, and gradually expands the market share.
Zhou pointed out that supply chain assurance ability and large-scale manufacturing ability are the foundation of becoming a robot factory. The rise of domestic robot needs the accelerated growth of key components (such as reducer, motor) enterprises to provide testing and application opportunities for the supply chain. STEP advocates to treat suppliers well and jointly build a harmonious and win-win ecological circle for suppliers and manufacturers. With an annual production capacity of 20,000 units in Shanghai and Shenzhen, STEP has become one of the few enterprises in the world with a production line for robot manufacturing, aiming to enhance large-scale and high-level manufacturing capacity and provide users with high-performance robot products.