On December 27, Shanghai Federation of Industrial Economics, Shanghai Federation of Economic Organizations and Shanghai Institute of Corporate Culture and Brand jointly launched the 2022 Shanghai Brand Value list. STEP ranked 48th in the "TBB Shanghai Manufacturing Brand Value List" with a brand value of 1.882 billion yuan.
Brand is an effective way to enhance the added value of enterprises and an important indicator to measure the effect of economic transformation. In 2017, Shanghai Institute of Corporate Culture and BRAND published "TBB· China Brand Innovation Value List", TBB is THE abbreviation of "THE BEST BRAND", it is based on the national standard GB/T 29188-2012, from the perspective of "both enterprises and customers", to "quantitative, The "qualitative correction" brand value evaluation method focuses on the impact of enterprise revenue, profit, research and development on brand equity, and evaluates the stability, growth, market power, influence of the brand in multiple dimensions, as well as the contribution of brand competitiveness to brand value, so as to construct the "brand value factor driven evaluation method" model.
This year's "TBB Shanghai Manufacturing Brand Value List" has a total of 93 brands, covering the "Made in Shanghai 3+6 new industrial system" that Shanghai is building. Among them, the brand value of the lower listed enterprises reached more than 1 billion yuan, and the total value of the top 50 brands reached 693.875 billion yuan.
In the face of the global new round of scientific and technological revolution and industrial transformation, STEP, as a technology-driven company, strives to seize the development opportunity of the high integration of the real economy and the digital economy, and its core advantages and brand value in the fields of elevator control, frequency conversion drive, motion control, robotics and intelligent manufacturing continue to show in all major industries.
In 2022, the company won the Shanghai Top 100 Enterprises, the Annual Benchmarking Enterprise of China's Intelligent Manufacturing Digital Factory, the national Manufacturing Individual champion demonstration Enterprise, the Annual Outstanding Contribution Award of robot, the Annual Leading Enterprise of robot industry, the Top 200 Intelligent Factory and other national, local and industry-level awards, demonstrating STEP's efforts in promoting brand building. Leading brand healthy development of extraordinary strength.
In addition, STEP also unswervingly "go out", with high quality opening and collaboration, accelerate the global market expansion, has set up overseas subsidiaries in Germany, Japan and Malaysia joint venture, and will set up more global business outlets, strive to become an international famous brand in the field of intelligent manufacturing as soon as possible.